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Francesco Trappani 31/01/2003

At the helm of Italy’s most famous goldsmith’s Trapani initiated a great leap forward extending Bulgari from it’s top international customers and out to a wider public. Despite family hesitancy Trapani applied financial planning and oversaw the listing of Bulgari on the stock exchange. Impressive gains on stock fueled an expansion into foreign markets transforming the company into a major success story in the luxury business. The company today has consolidated its global position by diversifying its products and offering world famous fine jewelry, watches, accessories and fragrances. The interview with Ricardo Karam took place in Rome, Italy.