Ricardo Karam has been appointed the face of Johnny Walker’s campaign entitled “Keep Walking Lebanon” for the year 2017. During his opening speech at the ceremony held at ONE, Beirut, he saluted every Lebanese citizen who believed in his country and every Lebanese who has faced the difficult conditions with hope and a solution oriented thinking. He emphasized on the success of the Lebanese by saying “Lebanese have genes that stimulate each and every one of them to take action, take a risk, endure and face obstacles. Most of them cannot work as employees but would rather own their own companies. The difference between a successful person and others is not a lack of strength, nor a lack of knowledge, but a lack of will. Every Lebanese in the world is strong and willful”.